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CPG | Condé Nast

CPG | Condé Nast

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CPG and Condé Nast.
We go hand in hand.

Condé Nast creates culture, and food has always been a part of the conversation. We’re here for those hungry for escape, for inspiration, for advice. And, we’re here for those who are… just hungry!

We’re focused on what feeds you: mind, body & soul

Whether it’s the kitchen experts at Bon Appetit and Epicurious with easy recipes to feed your family, NBA star Bradley Beal extolling the virtues of skittles on GQ, or Florence Pugh raving about chicken pot pie on Vanity Fair, our content has food at its core.  

Each of our 19 U.S. brands celebrates food from its unique point of view: SELF speaks to eating as a form of wellness, Architectural Digest focuses
on entertaining and Glamour celebrates the intersection of food and pop-culture.

Time spent with food-related content across Condé Nast brands saw a +100% growth since the onset of Covid, totaling 410 Million Minutes.

Our audience.
Your shoppers.

Condé Nast content reaches 50% of the entire US population… from coast to coast and right on through the middle. Our audience is your consumer. And they’re spending $682 Billion on CPG products every year. 

Our foresight. Your insight.

Recently, Condé Nast brought together leading authorities to explore topics impacting the CPG market. In a series of intimate roundtables, these discussions uncovered unique industry challenges and opportunities.

Download the latest Condé Nast Industry Report to discover how colleagues are addressing issues affecting your business. Want a seat at a future roundtable? Click here for information.

Thought Leadership

Gen Eats: Where Food & Social Meet

Top 5 Social Strategies Impacting the CPG Industry

Joined by Bon Appétit’s Associate Social Media Director Urmila Ramakrishnan, subject matter experts unpacked social strategies dominating the CPG space.

Our influence
drives your
bottom line

Whether you’re looking to build cultural relevance, break through in a crowded marketplace, or launch a new brand, we can help you move the needle.
Download the case studies below to see for yourself.

Case Studies

Chocolate Bar

Promote
What You Stand For to Stand Out

Convenience Baking

Enhancing Brand Love
for a Legacy Product

Carbonated Beverage

Driving Awareness Among Emerging Audiences

Feminine Care Product

Normalizing The Female Health Conversation

Household Cleaning Product

Launch a New Product in a Commoditized Market

Plant-Based Brand

Making Plant-Based Meat Mainstream

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Source: Parse.ly, FY2020 vs. FY2019.
Source: 2020 Comscore Multi-Platform//GfK MRI Media + Fusion (04-20/F19), Integrated

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